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View our multimedia Identity Personality
Questionnaire Presentation
The Identity Questionnaire
Identity is a self perception questionnaire that measures important individual differences between how people prefer to behave in a workplace setting. It was developed specifically for the world of work and is supported by robust research proving its effectiveness for use in many areas of business and personal development.
Developed to be the most comprehensive personality assessment tool, Identity measures 36 Primary Scales – which are specific areas of personality related to the world of work. It is fully validated for making sensitive selection decisions and found to be more predictive of leadership performance than even ability tests or interviews.
A psychometric test of personality that can be administered online and via paper and pencil for recruitment/selection, development and career guidance.
Identity Scales
Qualifications Required
In order to use Identity competently, you must be appropriately trained.
To be a qualified user for Identity, you need to have undergone PsyAsia’s
Identity
accreditation workshop or hold the BPS
Level B Certificate of Competence in Occupational Testing (also
offered by PsyAsia) or an international equivalent. Alternatively, if
you have certification in a similar test and can prove your
competence, you may convert to Identity without further training.
Next Training Courses
Psychometric
Assessment at Work
(BPS Level A & B)
Singapore:
(Level A)
Singapore:
(Level B)
Hong
Kong :
(Level A)
Hong Kong:
(Level B)
PsyAsia
also offers specific psychometric training in the Saville
Consulting Wave, the Apollo
Profile and the Identity
Questionnaire.
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Social PresenceDirectInfluenceOpenIndependentModestyGroup AffiliationConsultativePsychologicalEmpathyAdaptabilityTheoreticalRationalCreativeCriticalForesightSystematicCompletingMulti-taskingVariety SeekingProtocol FollowingControlNeed to WinDeterminedDecisiveRisk TakingSelf PotencyGeneral AnxietySpecific AnxietySelf AssuredResiliencePositiveSelf protectingSocial DesirabilitySelf reviewingReflective
Identity Reports
Reports draw and narrate scores on each of these scales under the headings
of:
• People and communication
Influencing, leadership, team-working
• Intellectual judgment
Decision-making, change
• Task orientation and drive
Organisation, dealing with pressure, motivation
Style scales
In addition to these scales, Identity uses 4 style scales to assess
how objectively the respondent has completed the questionnaire.
Derived scales
Identity also reports on derived scales such as learning orientation,
team-roles and Jungian Type.
Identity's Range of
Application
Identity was designed with individuals and organisations in mind
and therefore effectively serves a wide range of applications. Here
are some of the areas in which Identity has been usefully applied,
although its use is by no means limited to these applications:
1. SELECTION
-
Screening
-
Competency Based Interviews
-
Assessment Centres
2. TRAINING & DEVELOPMENT
-
General Development
-
Leadership Development
-
Mentoring & Coaching
-
Development Centres
-
Team Working Development
-
Career Counselling
-
Identity Reports to Support Training Courses & Development
-
Workshops
Advantages of Identity
Provides a wealth of useful information in a short space of time Identity provides a great deal of useful information clearly related to work competence. It is a fast and efficient way to extrapolate information and to understand an individual’s work behaviours and preferences, without needing protracted interviews or other lengthy measures.
Objective in nature Outputs from Identity are objective in the sense that they are obtained using a robust and valid instrument that is administered via a standardised procedure.
More accurate picture of a person Related to the above point, the Identity model of personality has been developed rigorously using psychological knowledge. Everyday models of how people behave tend to be formed on the basis of simpler, broader interpersonal perceptions that we tend to make of people during social encounters.
Relative measurements As Identity scores are compared with a large professional group, the measurements are relative to other people.
Related to work performance Part of the research undertaken to justify the validity of Identity focuses on real behaviour in the workplace. This research demonstrates that the profile not only provides an accurate picture of how people behave, but also how this is related to performance, leadership style, role in a team, etc.
Fairness & Equity Identity provides a platform for candidates to demonstrate a wider range of qualities and attributes. Some of these cannot always be measured by other means and may not be evident at interview.
Fast and Precise Identity was developed to be one of the most versatile and comprehensive personality tools available. It provides the sharpest and most concise measurement of personality, yet still only takes 20 to 30 minutes to complete. Understanding and feedback is easier than with other questionnaires because Identity scale labels relate directly to the meaning of the scale.
Online and offline administration Identity can be administered online or using traditional paper-and-pencil methodology.
Competitively priced Identity costs HK$488/SG$88 for those with online accounts and HK$788/SG$140 if using our fast bureau service instead. Online accounts are free and can be setup within a day for those who meet the competence requirements above and who make an initial purchase of 10 credits or more. A set-up fee of HK$500/SG$100 applies if initial purchase is less than 10 credits. PsyAsia distributes Identity Asia-wide; we accept HK$, SG$, RMB, EURO, AU$, US$ and GBP.