Personality Questionnaire,Personality Test,Personality Assessment,Online Personality Test,Identity,Questionnaire,Self-Perception,Singapore,Hong Kong,Malaysia,China,Australia

Identity was designed with individuals and organisations in mind and therefore effectively serves a wide range of applications. Here are some of the areas in which Identity has been usefully applied, although its use is by no means limited to these applications:

1. SELECTION

Screening

Competency Based Interviews

Assessment Centres

2. TRAINING & DEVELOPMENT

General Development

Leadership Development

Mentoring & Coaching

Development Centres

Team Working Development

Career Counselling

Identity Reports to Support Training Courses & Development

Workshops

Identity has been developed to measure 36 specific areas of personality related to the world of work:
Social Presence Direct Influence Open Independent Modesty Group Affiliation Consultative Psychological Empathy Adaptability Theoretical	Rational Creative Critical Foresight Systematic Completing Multi-tasking Variety Seeking Protocol Following Control Need to Win Determined	Decisive Risk Taking Self Potency General Anxiety Specific Anxiety Self Assured Resilience Positive Self Protecting Social Desirability Self Reviewing Reflective
Note that each scale's meaning is explained in detail in the technical manual.

Reports draw and narrate scores on each of these scales under the headings of:

People and communication
Influencing, leadership, team-working

Intellectual judgment
Decision-making, change

Task orientation and drive
Organisation, dealing with pressure, motivation

Style scales
In addition to these scales, Identity uses 4 style scales to assess how objectively the respondent has completed the questionnaire.

Derived scales
Identity also reports on derived scales such as learning orientation, team-roles and Jungian Type.

Provides a wealth of useful information in a short space of time
Identity provides a great deal of useful information clearly related to work competence. It is a fast and efficient way to extrapolate information and to understand an individual’s work behaviours and preferences, without needing protracted interviews or other lengthy measures.

Objective in nature
Outputs from Identity are objective in the sense that they are obtained using a robust and valid instrument that is administered via a standardised procedure.

More accurate picture of a person
Related to the above point, the Identity model of personality has been developed rigorously using psychological knowledge. Everyday models of how people behave tend to be formed on the basis of simpler, broader interpersonal perceptions that we tend to make of people during social encounters.

Relative measurements
As Identity scores are compared with a large professional group, the measurements are relative to other people.

Related to work performance
Part of the research undertaken to justify the validity of Identity focuses on real behaviour in the workplace. This research demonstrates that the profile not only provides an accurate picture of how people behave, but also how this is related to performance, leadership style, role in a team, etc.

Fairness & Equity
Identity provides a platform for candidates to demonstrate a wider range of qualities and attributes. Some of these cannot always be measured by other means and may not be evident at interview.

Fast and Precise
Identity was developed to be one of the most versatile and comprehensive personality tools available. It provides the sharpest and most concise measurement of personality, yet still only takes 20 to 30 minutes to complete. Understanding and feedback is easier than with other questionnaires because Identity scale labels relate directly to the meaning of the scale.

Online and offline administration
Identity can be administered online or using traditional paper-and-pencil methodology.

Competitively priced

How much does it cost?

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