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Identity Self-Perception Business Personality Questionnaire
A modern psychometric assessment of personality in the workplace that can be administered online and via paper and pencil for recruitment/selection, development and career guidance.

Identity Self-Perception Questionnaire Identity for Education Registered with the British Psychological Society Psychological Testing Centre

Test Duration
30-40 Minutes + administration time

Traditional Chinese
Simplified Chinese

Identity is a self-perception questionnaire that measures important individual differences between how people prefer to behave in a workplace setting. It was developed specifically for the world of work and is supported by robust research proving its effectiveness for use in many areas of business and personal development.
Developed to be the most comprehensive personality assessment tool, Identity measures 36 Primary Scales – which are specific areas of personality related to the world of work. It is fully validated for making sensitive selection decisions and found through scientific research to be more predictive of leadership performance than even ability tests or interviews.
More on Identity Self-Perception Questionnaire
Identity was designed with individuals and organisations in mind and therefore effectively serves a wide range of applications. Here are some of the areas in which Identity has been usefully applied, although its use is by no means limited to these applications:

Competency Based Interviews
Assessment Centres

General Development
Leadership Development
Mentoring & Coaching
Development Centres
Team Working Development
Career Counselling
Identity Reports to Support Training Courses & Development
Identity has been developed to measure 36 specific areas of personality related to the world of work:
Social Presence
Group Affiliation
Variety Seeking
Protocol Following
Need to Win
Risk Taking
Self Agency
General Anxiety
Specific Anxiety
Self Assured
Self Protecting
Social Desirability
Self Reviewing
Note that each scale's meaning is explained in detail in the technical manual.
Reports draw and narrate scores on each of these scales under the headings of:

People and communication
Influencing, leadership, team-working

Intellectual judgment
Decision-making, change

Task orientation and drive
Organisation, dealing with pressure, motivation

Style scales
In addition to these scales, Identity uses 4 style scales to assess how objectively the respondent has completed the questionnaire.

Derived scales
Identity also reports on derived scales such as learning orientation, team-roles and Jungian Type. This saves clients money and time as there is less need to have candidates sit multiple tests.

Alternative Assessment to the MBTI for Assessing Jungian Type Learning Styles Assessment

Also click on screenshots above for more reporting highlights.


Identity Cover

Sample Cover Page
The PsyAsia logo can be replaced with your corporate logo if you have your own Identity System.

Narrative Report

Narrative Report
This report is written in second or third person depending on whether you are using it as a feedback report for the candidate or for the decision-maker. Text-based narrative reports are the only type of report available to untrained users. All other reports/graphics require a certification.

Response Style Summary

Quick Look Page
This gives an indication as to the accuracy of the candidate's responses and shows you where you need to focus for additional probing in an interview. For this fake candidate, the report tells us we need to probe on every competency! For other candidates you may see "Strong" and/or "OK" in place of "Further Probing".

Profile Chart

Profile Chart
This is the first page of a 2-page chart which provides the candidate's score for each scale in Identity. Labels and descriptions on either side assist in accurate interpretation of each scale score.

Pre-Interview Report

Pre-Interview Report
This is a sample page from Identity's Pre-Interview Report. Personality test reports should be followed up with a good behavioral interview. This report assists in this process by providing example questions to ask the candidate based on their profile.

The above are just a few examples of pages from Identity reports. Identity offers a number of different reports: Pre-Interview, Comprehensive, Career Focus and Candidate Feedback. Unlike other psychometric personality tests, clients only pay once for the candidate rather than for each report generated. To download full sample reports, please click here.

Provides a wealth of useful information in a short space of time
Identity provides a great deal of useful information clearly related to work competence. It is a fast and efficient way to extrapolate information and to understand an individual’s work behaviours and preferences, without needing protracted interviews or other lengthy measures.

Objective in nature
Outputs from Identity are objective in the sense that they are obtained using a robust and valid instrument that is administered via a standardised procedure.

More accurate picture of a person
Related to the above point, the Identity model of personality has been developed rigorously using psychological knowledge. Everyday models of how people behave tend to be formed on the basis of simpler, broader interpersonal perceptions that we tend to make of people during social encounters.

Relative measurements
As Identity scores are compared with a large professional group, the measurements are relative to other people.

Related to work performance
Part of the research undertaken to justify the validity of Identity focuses on real behaviour in the workplace. This research demonstrates that the profile not only provides an accurate picture of how people behave, but also how this is related to performance, leadership style, role in a team, etc.

Fairness & Equity
Identity provides a platform for candidates to demonstrate a wider range of qualities and attributes. Some of these cannot always be measured by other means and may not be evident at interview.

Fast and Precise
Identity was developed to be one of the most versatile and comprehensive personality tools available. It provides the sharpest and most concise measurement of personality, yet still only takes 20 to 30 minutes to complete. Understanding and feedback is easier than with other questionnaires because Identity scale labels relate directly to the meaning of the scale.

Online and offline administration
Identity can be administered online or using traditional paper-and-pencil methodology.

Competitively priced

How much does it cost?

Identity Benefits
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Identity Personality Presentation
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Qualifications Required
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